University at Buffalo Campus Veggie Van Mobile Market

The goal of this observational study is to develop an adaptable mobile produce market model to be used on college campuses to increase college students' access to fresh fruits and vegetables. Food insecurity on college campuses threatens academic success and student well-being, and affects first generation, lower-income, and racial/ethnic minority students at higher rates. This research will include a pilot campus mobile market operated on the University at Buffalo campus. The main questions it aims to answer are: 1.) What makes it hard for students to eat healthy foods on the University at Buffalo campus, 2.) How does a mobile market need to operate on a college campus to best reach students, and 3.) What is the relationship between mobile market use and changes in how many fruits and vegetables students eat, students' ability to consistently eat foods that promote health and well-being, and participation in the Special Nutrition Assistance Program (SNAP).